About Leverage Lab
Data should be an asset, not an obstacle.
Leverage Lab is a data strategy firm founded by industry veterans to help publishers and B2B brands transform customer data into business growth.
$65M+
revenue generated for clients
2,500+
audience segments built & activated
30M+
verified professionals reached
Our Mission
We help you own the value of your data.
For too long, publishers and B2B brands have handed the value of their first-party data to platforms that keep the upside. We founded Leverage Lab to flip that — turning the audience data you already own into durable, measurable revenue.
Publisher Connect is how we put that mission into product: a marketplace that connects verified, first-party audiences directly with the advertisers who value them.
“Publishers are sitting on goldmines of first-party data — and watching the tech giants cash in on it. We built Leverage Lab to change that.”
LL
The Leverage Lab Founders
Data strategy veterans
What We Do
Expertise that drives results
Data Strategy
Turn first-party data into a clear, revenue-focused roadmap.
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Audience Development
Build and grow verified, sellable audience segments.
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Programmatic Monetisation
Activate audiences across CTV, display, native and audio.
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First-Party Activation
Put the data you already own to work — everywhere.
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Analytics & Insights
Measure what matters and prove the revenue impact.
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Privacy & Compliance
Monetise responsibly, with privacy built in by design.
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Who We Serve
Industries we serve
Publishing & Media
B2B Brands
Healthcare
Technology
Travel & Hospitality
Finance
Real Estate
Aerospace & Defence
Let's talk
Ready to unlock your data?
Let's talk about how Leverage Lab can turn your first-party data into revenue.
Book a strategy call